In 2011 we brought, for the first time in Romania, Black Friday - the biggest annual online shopping event. Ever since the first edition, the results have exceeded our expectations and they continue to do it every year.
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In 2011, in the first hour since opening the campaign, we had 100 000 visitors and 4 600 orders, and by 1 PM we were out of stock for the products on promotion - by the end of the day 80 000 items were sent to our customers.

We evolved constantly, and each edition was marked by records: 120 000 items sold in 2012, 1000 tablets ordered in just 5 minutes in 2013, 100 products sold per second in the first four minutes in 2014. For the first time, in 2015, 51% of the 5 579 million visits on eMAG were made from mobile devices. In 2015 we also recorded the highest order ever placed on the site: 85 590 euros for a Range Rover.

In 2011 we have offered our customers the opportunity to choose from a wider and more diverse range of products through the Marketplace platform. We brought next to us new partners able to understand and make the most of eMAG’s exposure and to contribute to an even faster growth of the confidence in the Romanian online commerce.
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By creating Private Label, eMAG entered the league of major retailers that have products under their own brand. The brands in this division cover a wide range of products and were very well received on the market due to the very good price/quality ratio.
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IT eMAG Research is an entity dedicated to the development of software applications specialized in electronic commerce. Today we have a community of more than 500 passionate programmers who have developed more than 50 applications successfully deployed in all countries where we have offices.

In 2015 we launched in fashion, we acquired Fashion Days and created our own brand of clothing.
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